5 Distinct YUPO Advantages Highlighted in Key Industry News Source
(CHESAPEAKE, VA – SPRING 2009) More than 44,000 packaging industry insiders were introduced to the benefits of YUPO IML through the March 9 issue of the “Packaging Insights” electronic newsletter. Yupo America was the sole sponsor of the bi-weekly e-newsletter published by Packaging World magazine.
Yupo’s logo, images and message headlines received prominent placement within the email document, certain to catch the eyes of this highly desirable subscriber group. Five key product packaging attributes were featured: Yupo Synthetic Paper’s “Shelf Help” advertising campaign, YUPOClear’s “no-label look” pressure sensitive alternative, YUPO IML advantages for blow-molded bottles, and the company’s sustainability solution.
“Our primary goal was to help jump-start our introduction of YUPOClear,” said Troy Olson, sales and marketing manager, technical products group. “The “Packaging Insights” newsletter allowed us to promote distinct advantages that YUPO offers brand marketers and packaging decision-makers in the U.S. and around the world.”
“We wanted to drive home the message that, ‘It’s what’s inside that counts; it’s what’s outside that sells,’” Olson added.
Links to Yupo’s website encouraged readers to find out more or contact a salesperson for orders.
Go here to view the newsletter.
Olson outlined the benefits of using YUPO IML:
- Eliminates the need for adhesive and backing materials associated with pressure sensitive and heat transfer labels
- Prints beautifully for increased brand awareness and strong “shelf appeal”
- Offers a recyclable solution
- Resists moisture, chemicals and abrasion
- No peeling or flagging
- Available in clear IML for a “no label” look