YUPO helps fans cope with World Cup “Bracket Madness”

When the world’s soccer fans are NOT watching their favorite team on live TV this summer, many of them are updating their personal win-loss brackets based on their team’s on-field fortunes. For this year’s World Cup, Yupo’s European division produced 5,000 of a special 32-team bracket poster that allows national team flags to be posted, moved and re-applied to track teams’ progress as the tournament unfolds. A Hampton Roads business publication recently featured the poster – made with YUPO Octopus, a new non-adhesive synthetic product – and gave Yupo America a nice plug in the process. (Courtesy, Inside Business magazine)