Toyota Financial Services Pocket Folder

Daniel Ko, Brand and Design director, Toyota Financial Services, Torrence, Calif., won this year’s competition for a dealer sales incentive promotion. Ko’s project was a poster using YUPO® Original 78 lb. text that doubled as a pocket folder designed in a style reminiscent of old-time travel brochures. Vehicle sales consulants were encouraged to win adventure vacations to various exotic travel destinations. Ko had used YUPO Synthetic Paper on previous projects and specified it for its texture, strength and ability to accept intricate custom cuts. B&G Printing of Gardina, Calif., produced the winning project.